THE
MODULAR
WAY
ACHIEVING CUSTOMIZATION, COST EFFICIENCY AND DEVELOPMENT SPEED
- AT THE SAME TIME
ABOUT THE BOOK
To improve their competitiveness, companies must be cost-effective, launch new products quickly, and master product customization - all at the same time. Modularization is the solution.
The Modular Way is a book that explains what modularization means and how to proceed to succeed.
The book also offers exclusive insights from some of the world's leading companies. Read, among other things, about how Scania achieved 60 years of profitability, how Electrolux managed to reduce product costs by 20% and how Vestas improved its competitiveness in renewable energy.
Get your copy and use the knowledge to achieve greater results faster.
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"I had the privilege of leading R&D at Volkswagen, during the time when the company became the world’s largest car manufacturer.
Modularization was an essential part of the success, paving the way for profitable growth through an increased market offering and significantly reduced costs.
Having witnessed this paradigm shift and its positive effects, I am convinced that modularization is necessary for any company’s success going forward."
Dr. Ulrich Hackenberg
Former Head of R&D and Board Member of Volkswagen
ABOUT THE AUTHORS
The authors Björn Eriksson and Daniel Strandhammar are founders of Brick Strategy, a consulting firm specialized in modularization. They have gained extensive experience from implementing modularization at leading industrial companies, substantially improving their financial results.
Over the years, the authors have had the privilege of working globally with well-known companies such as IKEA, Volvo, ABB, Ericsson, Whirlpool, Tetra Pak, Assa Abloy, Haier, Vestas, DeLaval, and Ashok Leyland.
Björn Eriksson
Björn has been working as a management consultant and line manager since the end of the 1990s. He holds an M.Sc. in Industrial Engineering and Management from the Royal Institute of Technology in Stockholm.
Björn has profound expertise in the field from his twenty years of experience working with product strategies, product management, and modularization.
Daniel Strandhammar
Daniel has advised companies on product strategies and modularization for about twenty years and has been a speaker at seminars. He holds an M.Sc. in Mechanical Engineering from the Luleå University of Technology and has studied business administration at the Stockholm School of Economics.
Daniel’s experience from working at Scania and Electrolux, combined with extensive consulting work, makes him an expert in the field.
GET TRAINED IN THE MODULAR WAY
We know that implementing modularization is challenging and has implications on the way you work. To accelerate the transformation journey, you could benefit from attending one of our courses.
We plan to launch both general and in-depth courses soon.
The online courses will give you profound modularization skills and a certification.
Register your interest through the contact form. Feel free to suggest course content of special interest to you.
GET IN TOUCH WITH US
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